There is usually a white box which is present on the right side of the detailed Products on the Amazon website. This allows customers to add the items to their cart for buying purposes. But not every seller is able to provide this option to their customers.
According to algorithms, the percentage of sales on Amazon through this Buy box option is 82%. Basically, this is the reason why the competition between sellers to gain access to a Buy Box has increased drastically in recent times.
How to Win the Buy Box?
There is nothing special thing to be done which can help you win the Buy Box. But we can say that if you have great authentic products with average prices then you can compete with Amazon. If you are an owner of a selling account which is professional and you have a great stock and availability of new items (used products are not supported in this case), then there would be high chances of you getting the Buy Box. The importance of Buy Box on mobile has usually been increasing worldwide in the last few months. The reason behind this is direct access to the Buy Box through mobile, unlike the laptop.
If you’ve not gotten the Buy Box, then you might want to go for other options in order to increase your sales
Of course, the Buy Box is not the only way through which you can increase your sales. The other options will not be as effective as the Buy Box but you can still get a profitable result by using them.
Biggest Algorithms that are having the greatest impact on Amazon’s Buy Box
The fulfillment by Amazon’s variable has the most significant effect on the Buy Box. Therefore, if you want to get the Buy Box, the using this method would increase your chances. Then there comes the consideration of managing your landing price. That means the lower your total product price, including shipping for an Amazon product, the more shares you will be able to get in the Buy Box.
Learn the methods of pricing strategies in order to increase your chances of securing the Buy Box
You can manually reset the prices of your orders but this option is not recommended when your business enhances. Then, there comes the rule-based re-pricing technique. In this one, you set rules of competition with others which will be applied to your products’ rates accordingly. Algorithm re-pricing is another way which is said to be the most complex one. But, this is the way that increases your chances of winning the Buy Box. It is because it keeps everything in focus while adjusting prices rather than just focusing on the competitor’s accounts.